PHILOSOPHY

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PHILOSOPHY * 

THE STORY

Half the world is female*, yet music in media still reflects mostly one gaze. It decides what sounds powerful, emotional, or worth listening to.

We work differently.

As women, mothers, FLINTA+’s who’ve never been the default, we create space for nuance, care, and voices that rarely get heard.

Sound isn’t background. It’s story, memory, identity. If your project deserves more, we’re here to build the sound it needs.

To reach the other 50 percent and everyone beyond.

*And many more are non-binary, trans, inter, agender, and queer. We stand for all FLINTA voices, everyone who’s ever felt unheard.

VIVIKA ZUSKE

FOUNDER

MEET THE FOUNDER

Vivika Zuske is the founder and creative lead of SHE SOUNDS., a female led, FLINTA first music consultancy.

Music is the foundation of everything she does. Multi instrumentalist at core.

She learned the rules (musicology, sociology, music business) and then moved past them. Licensed tracks for Sony Music Publishing / Extreme Music. Built bespoke music strategy for global brands at MassiveMusic. Co founded an agency.

Now? She does it her way. Independent. Feminist. FLINTA first. Strategy and instinct, with a clear point of view.

She builds Sound Aesthetic and Brand Sound Identity that stays consistent across content, campaigns, and platforms. Rights aware. Platform realistic. Never generic.

Not here to fit in. Here to change how music hits, who it is for, who it centers, and who gets heard.

Let’s Talk Sound

SHE SOUNDS.

SHE SOUNDS.